Portrait of Shaher Jamal Eddin

Munich, Germany

Shaher Jamal Eddin

Digital Global Product & Architecture Specialist

I work with people across organizations, agencies and locations to develop scalable eCommerce and marketing solutions that are maintainable, scalable, accessible and SEO optimized and deliver real business value to customers. I've got a unique experience of working along the eCommerce operations chain from being on support, business, product management, development and architecture side on country, region and global level.

10 yrs In global
eCommerce
10+ global & regional
brands, 250+ sites
9 professional certs
UX · dev · product
Background

About

I'm a Solutions Architect at BSH Home Appliances in Munich. I work across seven development teams that develop and maintain BSH's global Direct-to-Consumer eCommerce platform, helping shape architecture, processes and technology decisions across them.

Most of the last decade has been in this space. It started in the Asia Pacific region rolling out websites, then product management of a platform powering 240+ websites and 120+ online shops, and more recently leading an end-to-end transformation into a MACH (Microservices, API-first, Cloud-native, Headless) architecture. The part I enjoy most is the overlap of engineering, product and business, and I'm at my best when a complex, multi-stakeholder programme has to feel quietly manageable to everyone involved.

Current role · Sep 2024 — present

What I'm doing now

Lead Solutions Architect, eCommerce Front-end
BSH Home Appliances · Munich

  • Architecture Managing architectural patterns and decisions across seven development teams, including introducing arc42 practices (ex: ADRs).
  • Evaluation Running technology and concept evaluations: proofs of concept, technology reviews, and critical analysis to figure out what fits.
  • Web perf Set up a web-performance monitoring and review framework, with benchmarks, metrics (CLS, TTFB and others) and real-time dashboards for the teams.
  • Organization Representing the D2C IT department in global architecture projects, working groups and decision forums.
Career arc · 2014 — present

Selected experience

2021—2024

IT Product Manager, eCommerce Platform

BSH · Munich

Owned the product vision and roadmap for the eCommerce & marketing platform powering +250 websites and 120 online shops (B2C, B2E, POS). Co-led the global transformation into a MACH-based microservices architecture, and led the technical integration of a D2C marketplace business model into the corporate IT portfolio — a project that started with very little revenue and today supports tenants across multiple countries, generating multi-million euro revenue.

2019—2021

Digital eCommerce Capability Owner

BSH · Munich

Managed global rollouts for major brand websites and omnichannel solutions. Introduced new capabilities from scratch, including gift-card payments and a marketplace middleware. Worked with country teams and end-users on eCommerce analytics and enablement.

2018—2019

IT Business Partner (D2C), Region Asia Pacific

BSH · Melbourne

Single point of contact for direct to consumer (D2C) IT products across the Asia Pacific region. Covered incidents, change requests, rollouts of online and cross-channel shops, and requirements alignment between regional business and global IT.

2014—2018

Earlier

2014 – 2018

IT Business Consultant (D2C), BSH · Munich · 2017–2018 — Supported and performed rollouts for Region Asia Pacific IT products. Acted as Product Owner for a D2C cross-channel pilot and led the Siemens Multibase website pilot rollout, including defining its global IT rollout process.

International IT Trainee, BSH · Munich · 2016–2017 — Rotated across e-commerce, online marketing and social media teams. Attended trainings in communication, design thinking and agile delivery, and provided remote technical support for Region Asia Pacific.

Technical Assistant, Asia Pacific University · Kuala Lumpur · 2014–2016 — Managed lab infrastructure, IT helpdesk and end-user support across the university campus. Initiated and led the development of multiple internal systems to automate daily workflows. Represented and led the team in project planning with the Technology Services department. Received the "Technical Assistant of the Quarter" award in recognition of exceptional performance.

Studies

Education

2013—2016

Double Bachelor's Degree in Information Technology

Asia Pacific University · Staffordshire University, UK

Business Information Systems specialism, awarded jointly by Asia Pacific University of Technology and Innovation (Kuala Lumpur, Malaysia) and Staffordshire University, UK. GPA: 3.5/4.

What I work with

Skills & competencies

Product & architecture

Versatile across the full product and delivery lifecycle, from strategy and architecture through to hands-on technical delivery and team enablement, with end-to-end process knowledge across both business and engineering domains. Global rollouts and tenders, stakeholder management, structured communication, SAFe (POPM), architecture decision records, MACH and microservices transformations, eCommerce UX (Baymard-certified).

Technical skills

  • Tools & platforms Git · JIRA · Adobe Analytics · SAP Commerce Hybris · Commercetools · ContentStack · FirstSpirit · Datadog · New Relic
  • Development Node.js · HTML & CSS · JavaScript · React · UML familiar with GraphQL · SQL · C# · PHP · Java · R
  • AI & automation Spec-driven development and agent specification writing, workflow automation, prompting. Tooling: Claude · GitHub Copilot · Gemini.

Languages

  • English Fluent · C1+
  • German B2 — C1
  • Arabic Native

Based in Munich, with permanent residence in Germany.

Certifications & training

  • Talent Development Program BSH · Coaching, soft skills & leadership
    Apr 2025 —
    present
  • Full-Stack JavaScript Developer Udacity
    Jan 2026
  • Generative AI with Large Language Models DeepLearning.AI
    Dec 2025
  • Web Developer Nanodegree Udacity
    Jan 2025
  • React Nanodegree Udacity
    Jan 2024
  • Certified SAFe 5 Product Owner / Product Manager (POPM) Scaled Agile, Inc.
    Jan 2023
  • Certified E-Commerce UX Professional Baymard Institute
    Jan 2021
  • International English Language Testing System (IELTS) Score 7.0 / 9
    2019
  • Ethical Hacker EC-Council · Score 89.6%
    Jul 2014
  • Networking Fundamentals Training Microsoft Technology Association · Score 72%
    Mar 2014
Beyond the day job

Outside work

From 2022 to early 2025 I volunteered with Start with a Friend (SwaF), a Munich-based organisation that connects newcomers and long-term residents through one-on-one tandems and community events. I conducted intake interviews, mediated tandem matches and ran information sessions about the programme.

In my free time I run, sometimes more seriously than I'd planned. Lately I've talked myself into a few races: half marathons in Lisbon and Munich, and the 3-Länder Marathon across Germany, Austria and Switzerland.

I also read a fair bit, mostly around product, engineering, leadership and personal development. A few that have stuck with me recently:

Domain-Driven Design Distilled  ·  Slow Productivity  ·  System Design Interview  ·  Start with Why

If you're on Goodreads too, let's connect there.

Reach out

Get in touch

Happy to chat about product, architecture, eCommerce or anything around them. A question, a possible collaboration, or just coffee in Munich all work.

shaher@jamaleddin.de linkedin.com/in/shaherjamaleddin